Messenger bots are the latest marvel for marketing currently and they’re becoming widespread really fast. More and more businesses are using bots and the superb results justify this.
It’s not only that bots get your business a much higher open rate than emails, but also they have a level of intimacy and personalisation way better than email. And we all want to be closer to clients, right?
If you don’t know what a Messenger bot looks like, go read about this here.
“So what can a bot do for me”, you ask? Read on to see how your business can get at least 10 benefits from using bots in your marketing, sales and post-sales:
Qualify your leads
Probably the most important on this list and the main time saver. Bots allow you to separate the real prospects from the tyre kickers, without spending a minute on the phone with them or taking any rejection in person. The bot will ask your qualifying questions and people will answer them using their real identity (their Facebook profile).
Those who qualify, could progress to a later stage where you can contact them personally and close the sale more easily. Those who don’t qualify, could follow a different route to either a different product (start a different sequence on your bot) or just end the process there with a “thank you”. The choice is yours when you create the bot.
Segment your leads
If you have different product or service tiers, you can ask your prospects questions to make them follow different routes on the bot sequence. This will qualify them for the product or service tier they’re after or their budget allows for.
By letting the bot ask all these questions, you’re saving time again. Your respective sales people can then take over the conversation at some point and close the sale much more easily and reducing friction.
Gain customer insight
People will answer your bot’s questions, and the bot could automatically tag them based on their responses. This works like a constant survey of your prospects and clients and the results will be the total people in each tag. Categorise them correctly and voilà, there’s your insights.
Personalise your marketing
Because we can automatically tag people according to the responses they give the bot, we get to know the type of products they like, their price points, their location, etc.
This way we can offer the right options and the products that they are more likely to buy. Based on their responses they can also subscribe automatically to different message sequences you could set up, that are more suited to their preferences.
People spend a lot of time on Messenger these days, even more than on Social Media, according to BI Intelligence and Facebook’s Mark Zuckerberg himself. If you can talk to people where they spend most of their time and you can make the conversation appealing and laser targeted, then your customers will keep the conversation going and engagement will grow.
Distribute content or a lead magnet
Once the lead opted in to your Messenger list, you have the option to run them through message sequences or send broadcasts to them. This enables you to send them periodic content to nurture the relationship and also distribute lead magnets, like an ebook or a webinar, that are usually a stepping stone to selling higher priced products or services.
If you want to see this one in action, just click here to get into my own bot and get a digital copy of my latest book, “How to get clients fast with Facebook Ads, even if you don’t know where to start” for free. You can always unsubscribe later, but… why would you? 😃
Run a survey
We covered above how you can get customer insights using a bot, but this is another level. You could conduct actual surveys, using advanced conversational logic that help the user find the survey a much more engaging and entertaining experience, ensuring you get better results and higher respondent participation. Check out SurveyBot (in beta testing currently) for more details.
Sell products or services
You probably need to see this in action so go visit the Nike bot on Messenger. It looks great and does its job. To find it, go to Messenger on your phone, tap Home on the bottom bar, then enter “Nike” on the Search field at the top.
When it shows up, just select it with a tap and then tap “Get Started”at the bottom of your screen. Messenger can’t take payments yet (it’s coming soon, currently in beta testing) so you’ll be diverted to a Facebook browser screen to pay.
Answer customers’ FAQs
The structure of questions and answers that the bot can follow is perfect for FAQs, since you can provide a menu of frequently asked questions to the visitor. When they tap on one of those, you just provide the answer. Easy!
Of course you can then branch down into more detailed questions and make the bot as complex as you need it to be or simply hand over to a customer service rep.
Contact Customer Service
Customers don’t do 9 to 5. With a bot, they can quickly find answers to questions or solutions to problems at any time instead of having to call, email, or tweet.
Through a short conversation, the bot gathers information to understand the request, provides instructions to resolve a problem or points the user to helpful information, improving the customer experience. At any point, they can continue the chat on Messenger if required.
So there you have it, 10 different ways your business can benefit from using Messenger Bots.
Are you using bots already? Let me know in the comments.