When planning to launch a Facebook Ads campaign, you have to think about the three key points we’re covering today.
Number 1 – The fortune is in the follow up
You may have heard this before. If you’re an entrepreneur you know 80% of your sales happen after the first contact with a potential customer. Most people are not ready to buy when they see your products and services. That means you need to follow up with them in a variety of ways to make the sale.
This is what we know as “re-targeting” or “re-marketing”. On Facebook, you are able to put ads in front of everyone who has visited your website before. This means you can follow up with everyone who is interested in what you are selling.
It would be like walking into a McDonald’s and everywhere you drive after you’d see McDonald’s billboards and messages, letting you know about new offers.
For example, say a visitor clicked on an ad about luxury watches and went to the luxury watches page of your website. They have now automatically picked up the luxury-watches “pixel” and will continue to see luxury watches ads, asking them to go back and complete the purchase.
The best part is, re-targetting is inexpensive because you only target interested prospects. This allows you to continue the relationship from where you left off.
Number 2 – Target your perfect buyer
As we mentioned above, the people who clicked on your ad, are your most likely buyers, and we can create “custom audiences”, or laser-targeted groups of people to advertise to. These people are now aware of your product and are much easier to sell and your most likely buyers.
These people have some sort of engagement or activity related to your website, your product or service. They have become warm traffic for you as they have already been in contact with what you have to offer them.
Another way to use Facebook re-targetting? Your current customers! You can create a custom audience by uploading your existing customer emails and phone numbers file to Facebook and offer additional products or services to them.
You can also create “lookalike audiences”, or groups of people on Facebook that have similar characteristics to your custom audience above. It is best to use this lookalike function for anybody who’s already taken action in some way, joined your email list, bought your products or services, scheduled an appointment, or anyone who moved towards being a buyer.
As you can see, your traffic can grow exponentially using Facebook re-targetting and the data collected. This can make your sales grow faster than most other forms of advertising.
Number 3 – Know your numbers
One important aspect when running Facebook Ads, or any kind of marketing for that matter, is to know how much the advertising is costing you in relation to the return on investment or ROI.
An example would be a Facebook ad to download a free ebook. You would tell Facebook which page they should go after the download. This is what we call “custom conversions”, which let you know how much you are spending to attract each successful download, or sale, or whatever you consider a conversion.
And that’s all you need to know if you want to go ahead and set up your Facebook Ads on your own.
If you don’t want to spend all the time learning this on your own, hire me and I can do all the work for you.
Click here and schedule a 15-minute chat with me to get your Facebook Ads running fast.