In my previous article I spoke about Facebook Messenger bots and explained what they are, what they are for and mainly whether your business needs one. But… does any of it make sense?
In reality, most people are still confused about what Messenger bots are. I thought a step-by-step article would help you see this much clearer.
In simple terms, chatbots or bots are a set of automated messages sent in Messenger to chat with people about different things. See more details in my previous article here.
In this practical example, I’ll show you what the Young Entrepreneurs Society (YES) Facebook page bot does.
The first step is to click on a link like this one: https://m.me/youngentrepreneurssocietyintl?ref=w93563
There are other cool ways to get started that I’ll cover in another post.
Once you click on the link, this screen below comes up on Messenger and it will alert you with a “ding” as it does for any other message:
This is where you tap on the “Get Started” button to opt in and accept the chat. Nothing happens unless you do this.
Then the chat starts and the bot introduces itself and asks you a question to carry on with the chat:
Now, here is where the fun starts.
Depending on the answer you tap on, the bot will take you along a different path in the chat, as it happens in a natural conversation.
At the same time, behind the scenes, you could be tagged based on the answer you pick. Nothing major, so don’t panic. In this example the tag would be just whether you said you have clients or not.
Let’s answer “Yes” now to see what happens:
Now there’s a new question so the chat can continue.
I’ll answer that I am looking to “Get more leads”:
And now, just because I’m curious, I’ll say that I do want help brainstorming ideas to get more leads, so I’ll tap on “Yes, please!” and see what happens:
We now reached the end of the bot chat.
The last step is to tap on “Schedule FREE Call” and book an appointment in the online calendar to brainstorm ideas with Gavin (as he was introduced at the start). This is just a button with a link to his web booking system, and the rest takes place on your browser.
As you can see, you’ve just had a chat with someone, similar to what a cold call could be, but in a fun way and without the fear of rejection.
And you could have hundreds of these in an automated way. Is it a dream come true? You can let the bot take the beating for you!
Just so you get the whole picture, from the business and marketing side, this chat has the purpose of engaging the customer with your brand, finding out what they want by asking them questions and segmenting them based on their answers for other marketing purposes later.
Note: the screenshots above are from a phone, if you have the Messenger app installed. It also works on a Messenger window on your desktop or laptop browser, and it will ask you to log on to Facebook if you hadn’t done so.
What does this look like on paper, you asked? Take a look at my DRAFT flow for the YES bot below. I know, it’s chicken scratch but hopefully it gives you an idea of the flow.
The next thing to do is what I suggested above. Go ahead and try out the link. It’s the best way to see how it works. Take different options than the ones I took above when you do, so you can see the alternatives. Play with it and have fun. 😃
Go ahead, stop reading now and try it out for yourself by clicking on the link above (then come back and finish the article, of course). It’s safe, and you can always unsubscribe by typing “stop” or “unsubscribe”.
If you want me to help you create your own Messenger bot for your business and so massively increase your conversions without the hassle, schedule a call with me here.